Call reluctance is a very dangerous trap that every salesperson can fall into. Around 80% of all new salespeople fail to complete their first year in sales because of call reluctance. And around 40% of seasoned sales professionals admit to having episodes of call reluctance surfacing from time to time, which gets in the way of their prospecting, and consequently – of their results.
Call reluctance is a very dangerous trap that every salesperson can fall into. Around 80% of all new salespeople fail to complete their first year in sales because of call reluctance. And around 40% of seasoned sales professionals admit to having episodes of call reluctance surfacing from time to time, which gets in the way of their prospecting, and consequently – of their results.
Selling today is extremely hard, so having such a fear is understandable. However, because it’s hard, it’s truly impossible to become a great salesperson if you hold on to that fear. You just don’t have the power to fight on two fronts – both in real life, and within yourself.
How To Deal With Call Reluctance:
Effectively dealing with your call reluctance depends on finding the actual cause. The cure is based on the disease, so in order to be cured from this pest you need to find out what’s causing the symptoms.
The 3 Questions That Will Destroy Your Call Reluctance:
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What are you afraid of losing when you call a client?
[Example answer] – I’m afraid that I won’t be good enough (and I’ll miss sales because of that)
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How is that an exaggeration?
[Example answer] – If I’m not good enough, they’ll just hang up. If I don’t call, I can’t get better.
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Can you make peace with yourself for not being good enough at this moment?
[Example answer] – Yes – because that’s the only way I can get better
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What are you afraid of losing when you call a client?
[Example answer] – I’m afraid that I won’t be good enough (and I’ll miss sales because of that)
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How is that an exaggeration?
[Example answer] – If I’m not good enough, they’ll just hang up. If I don’t call, I can’t get better.
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Can you make peace with yourself for not being good enough at this moment?
[Example answer] – Yes – because that’s the only way I can get better